Creator guide · 8 min read

How to sell out your spots.

We handle the page, the bids and the payments. Your promotion decides how fast the spots sell. Creators who sell every spot do five things, and each one takes a few minutes.

List your own →Skip to the checklist

1

Scarcity beats abundance.

Fewer spots, one hero, a real end date. A page with 60 open spots looks like nobody wants them. A page with 9 spots and 3 gone looks like a race.

✓One page for the whole run. The sponsor read, the hoodie and the mug in the same videos go on one listing, so you promote one link.

✓Make one spot the hero. The biggest print, the best camera angle, the highest floor. Bidding wars happen on one spot, not twelve.

✓Close bidding before the usage starts. A 2–3 week window is enough. The countdown does the selling in the last 48 hours.

✕Don't pad with spots you'd be embarrassed to sell. Remove the ones on the underside of the listing. Empty spots at the end make the whole page look weak.

✕Don't leave bidding open for months. No deadline, no reason to bid today.

From a closed listing 21 → 9 spots

Mara's first suitcase draft had 21 spots. She cut the underside and the wheel guards, kept 9 on the front and back and one hero. The hero alone took three takeovers and closed at $300. Every remaining spot sold.

See the live suitcase page →

2

Name the audience, not the item.

Brands don't buy a hoodie. They buy the 22,000 developers who watch you build things in it. Say who is watching, how many, and where, in the first two lines.

✓Lead with the number that matters. Average views per video, average concurrent viewers, unique listeners. Not total subscribers.

✓Say who they are. "Indie developers, mostly US and Germany, 25–40." One sentence. A brand should be able to tell in five seconds whether your audience is their customer.

✓Say where the item is seen. "In the intro of every episode and every airport shot." Placement is the product.

✕Don't describe the item. Nobody bids because the suitcase is a nice suitcase.

✕Don't round up. Brands check. 38K average with proof beats "100K+" with none.

Title that sold vs. title that didn't

Sold out in 6 days: "The hoodie I wear in every build video. 12 videos, 20 live sessions, 22K developers per video."

Two bids in a month: "Sponsor my new black hoodie!"

See the hoodie page →

3

Prove more than you promise.

Your first listing sets your rating forever. Over-deliver on proof and the second listing starts with a 5-star profile and a higher price cap.

✓Link every account you can before you publish. Verified numbers show a badge; brands filter by it.

✓Upload analytics screenshots for the last 90 days, even on a first listing. They're marked "creator-supplied" and still move bids.

✓Send proof as you go. A photo on day 1, day 7, day 14. Brands who see progress leave 5 stars and come back.

✓Start with fair prices. Until you complete three listings, bids are limited to $500 per spot. A page that sells out at $100 does more for you than one that sits at $500.

✕Don't send one photo at the deadline. That's the definition of thin proof, and it means a refund.

The price-cap ladder $500 → no limit

Bids are limited to $500 per spot until you complete three listings. After that there is no limit. Mara's third listing took a $900 bid on its main spot.

How the profile works →

4

Make the offer obvious.

A brand should know what they get, for how long, and for how much, without asking a question. Every question in the Q&A is something you forgot to write down.

✓Fill in "What you get" with numbers. "30 vlogs · 180 hours on screen · 2 story mentions · a dated proof reel." Not "great exposure".

✓Set a floor you'd be happy with if nobody outbids. Then set a Buy Now at 3–5× the floor on the hero. Brands in a hurry pay it.

✓Add one bonus every spot gets. A pinned comment, a !sponsors command, a tag in a story. Cheap for you, decisive for them.

✓Answer Q&A within hours. The answer is public and sells the next brand too.

✕Don't price every spot the same. Equal prices say you don't know which spot the camera sees.

A "What you get" that converts

30 daily vlogs · in the intro of every episode and every airport shot · 38K views per vlog last trip

Printed and applied by hand · photo before departure · re-applied if it peels

A proof reel with dates · private link · the same reel other brands reviewed

Two story mentions · departure and last stop

See it on the page →

5

Promote Your Page.

The page is a shop; nobody walks past it by accident. Your audience already contains the brands, agencies and founders who would pay. Tell them.

✓Pin it. A pinned comment on your last three videos, the link in your bio, the channel banner. Costs nothing, runs all month.

✓Show it. Say it on camera once per video while bidding is open: "there are 4 spots left on the listing, link below." Hold the item up.

✓DM ten brands that fit. Ones already in your niche, ones your viewers mention, ones who sponsored similar creators. Send the link, one sentence, the floor price.

✓Email past sponsors first. They know you deliver. Give them 24 hours before you post publicly.

✓Post every takeover. "Kelp just took the hero for $300, someone's about to outbid them." Bidding is content.

✕Don't publish and wait. Listings with zero shares in the first week close at a third of the ones that were promoted.

Copy-paste kit · edit the brackets

Pinned comment

Brands: my suitcase has 9 sticker spots for the [Asia] trip, in every vlog for 30 days. 4 left, from $50. Bidding closes [Oct 15]. → [your link]

Story caption

Your logo on this for 30 days across [Tokyo, Seoul, Taipei]? Spots from $50, proof or refund. Link in bio, closes [Oct 15].

DM to a brand

Hi [name], I make [travel vlogs] for [214K] people, about [38K] views each. I'm selling logo spots on my suitcase for a 30-day trip, in every video. Hero spot is at $[300], smaller ones from $[50]. Card is held, not charged, until I post proof. Page: [your link]

Takeover post

[Kelp] just took the hero spot on my suitcase for $[300]. Next bid is $[400] or Buy Now at $[900]. 3 smaller spots still open → [your link]